Flood waters and sign

Some time back, a friend posted in a group we both frequent. She was frustrated with the flood of conflicting marketing advice for authors, and listed some of the contradictory advice she’d heard.

  1. Socialize with non-writers on Facebook. Don’t try to sell. Make friends.
  2. Advertise on Facebook.
  3. Advertise on Amazon.
  4. Forget Facebook and Amazon. Focus on Goodreads instead.
  5. Forget Goodreads. LibraryThing is the place to be.
  6. Advertise on other sites.
  7. Give away books on Net Galley.
  8. Don’t give away books for free. It invites pirates!
  9. Give away one book to entice readers.
  10. List with genre sites.
  11. Concentrate on Twitter.
  12. Forget promotion. Sign up with KU.

While I can’t stem the flood of contradictory and often counter-intuitive advice, I can offer my experiences. I spent a lot of time sorting through a veritable avalanche of marketing advice to come up with my strategy. These are my answers, backed up with research and personal experience.

Continue reading “Throttling the Flood of Conflicting Advice”

Cover of Curses of Scale by S.D. Reeves

Today on the author blog, Leland Lydecker reviews the first novel by author S.D. Reeves.

Curses of Scale is an unusually somber tale of love, fey magic, and cursed dragons. It follows Calem, a druid who made a bargain with the fey Oberon in an attempt to break the curse on his wife; Niena, an aspiring bard with a head full of dreams; and Marny, an old soldier and grandfather to Niena.

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Cover of Save Our Souls by Leighton Dean

Today on the author blog, Leland Lydecker reviews the second novel by author Leighton Dean.

The aptly-named Save Our Souls follows pilot and Captain’s son, Ford, and his family, the crew of the freighter Jian Seng, as they fight to survive in the face of an unholy trinity of catastrophes. The seemingly lifeless ship that barreled into their craft is only the first salvo of a universe that seems intent on eliminating the crew of the Jian Seng in the most unpleasant ways possible.

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Friday evening found me crowded into a shed with a motley group of individuals. The shed was attached to the back of a slant-roofed little house tucked into a steep hillside a few miles north of Fairbanks, Alaska. The crowd included everything from grey-haired retirees to stay-at-home moms to workers in grimy Carhartts, and even a few professional transporters like myself. Chatter wandered between the heavy snow load, predictions of when the first willow blooms would be out, and speculation about whether the coming summer would be as poor for pollen collection as the last one was.

At the back of the shed, an elderly gentleman with wild white hair handed out buzzing cages; each sturdy 4 inch by 16 inch by 12 inch enclosure contained a queen and roughly 5,000 of her subjects, totaling 4 lbs of bees. (Bees are sold by weight rather than number for reasons of expediency.) This particular bee dealer is the only one in Fairbanks, supplying hundreds of backyard beekeepers in the area.

I’ve been transporting bees for over a decade now, but rumor has it this will be the bee dealer’s last year. That may mean the end of my yearly bee run, or it may mean a much lengthier run down to Delta Junction or Anchorage to meet another dealer. For now, I collect 8 lbs of bees, wrap their cages in my jacket, and climb up a crude staircase to the dealer’s parking area. Now comes the fun part.

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Welcome to the Madhouse: a Medical Space Station Thriller by S.E. Sasaki

Welcome to the Madhouse chronicles the adventures of Dr. Grace Lord as she begins her residency aboard the medical space station Nelson Mandela. Plenty of challenges are in store, from eccentric surgeons to a dangerously manipulative psychiatrist to an alien super-virus, but Dr. Lord is not entirely on her own: she soon finds an unlikely ally in Bud, an android gifted with artificial intelligence.

In fact, Bud is more than just sentient: he feels human emotion. And from the moment he lays optical sensors on the extremely talented, smart, and beautiful Dr. Grace Lord, he falls madly in love with her.

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